Social media – Facebook, Twitter, etc., – are a challenge for science. Often considered frivolous or at least not serious, they are tempting to ignore. But it seems that many anti-scientific or pseudoscientific ideas a promoted by social media. What’s more, these new social media are very effective at promoting messages, especially in areas of social health, so we ignore the media at our peril. Social media are a fact of modern life and if we can’t beat them, perhaps we should use them ourselves. These are the messages I got from a recent study of the way public health misinformation is promoted via social media. The paper is:
Seymour, B., Getman, R., Saraf, A., Zhang, L. H., & Kalenderian, E. (2015). When Advocacy Obscures Accuracy Online: Digital Pandemics of Public Health Misinformation Through an Antifluoride Case Study. American Journal of Public Health, 105(3), 517–523.
Although limited to an anti-fluoride Facebook case study I…
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