Category Archives: bullshit

IARC bombshell: WHO’s cancer agency ‘edited out’ draft findings glyphosate non-carcinogenic

co5erk4w8aafvlnI need to buy some more round-up as the best and safest weedkiller going. I was recommended it over 30 years ago by conservation groups.

This article and Reuters shows how some groups are manipulating the science on Round-up aka Glysphosphate and throwing in all the Monsanto did this nonsense

 

The World Health Organization’s cancer agency dismissed and edited findings from a draft of its review of the weedkiller glyphosate that were at odds with

Source: IARC bombshell: WHO’s cancer agency ‘edited out’ draft findings glyphosate non-carcinogenic

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Creationist John Mackay comes to blight Blighty

 

John Mackay, the Australian creationist who exorcises cats and dogs is back in Britain and is due to speak in a Methodist Church  near Lancaster on 19th October.

He was here in 2003 and 2006  and in 2003 I had the displeasure of debating him in Scorton near Lancaster. That was an odd experience. I was invited by a local supporter in Scorton. I went along to the village hall and was offered the chance to bat first.

I soon got used to the hisses and boos if I said anything remotely respectable whether as science or Christian Belief. Several of there found the atmosphere most unpleasant and one, a far better scientist than I ever could have been, described it as demonic and he meant it.

Well, then Mackay went to the crease. It was like a Gish gallop and untrue representations of science were delivered at great speed. I had the chance of replying and attempted to refute some of his more glaring whoppers. I was booed and hissed at again. I am still trying to reconcile the audience’s behaviour with any Christian or other ideas of moral behaviour. Mackay’s approach was slick and at great speed with the aim of not allowing any comeback of challenge by rapidly moving on to another topic.

Then I was challenged about my faith and not even my very orthodox understanding of the resurrection passed muster with them. Despite believing in an empty tomb and bodily resurrection I was still called a heretic.

It was not a pleasant evening and I tend to agree with my friend that the devil was present. One devout lady  – a former missionary – left early as she could not take and one vicar’s wife was reduced to tears.

Three years later several vicars in my diocese asked him to speak in their churches. I put in a formal complaint to the bishop and sought to dissuade my colleagues. At least we saw him off from speaking in some schools.

I cannot understand how anyone, especially a Christian who is supposed to follow the love and truthfulness of Jesus can fall for this nasty nonsense. But then a lot do, cluding some Vice-presidents.

In the 80s Mackay fell out with Ken Ham even accusing one of his colleague’s widows of necrophilia. They fell out big time but are now best buddies again.

Here is his itinerary

http://www.creationresearch.net/2415-john-mackay-and-joseph-hubbard-uk-itinerary-october-2017

but it only includes “church ” visits and I expect he has been invited to schools, having been told he is a scientist

 

Charlie CrISIS

And of course he has debated on Premier Radio with a real scientist Prof Keith Fox. Sadly debates don’t work and a strong rhetoric backed up by bullshit is often as successful

https://www.premierchristianradio.com/Shows/Saturday/Unbelievable/Episodes/Unbelievable-Do-Genesis-and-genetics-support-a-young-earth-or-long-term-evolution-John-Mackay-vs-Keith-Fox

Why do some Christians listen to him?

 

 

 

A N Wilson gains Darwin Award for Historians

After producing an awful biography of Darwin and shooting his pen off about Darwin’s bogus science practised at Downe House, I was disappointed to see that Wilson’s biography of Queen Victoria was used in the TV series Victoria. That may explain the fictitious aspects of Drummond on screen. He died three years before the repeal of the Corn Laws – the time of his murder in the TV series – and there is no evidence of a gay relationship. Having read a few of Wilson’s historical studies I have no respect for him as a historical scholar. I read his God’s Funeral twenty years ago and no longer have my copy. I wonder why.

I do think Wilson is worthy of the Darwin award for historians and this was confirmed when I dipped into his Victoria today. For interest I went to the index and looked up Darwin and this is what I found.

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The three lines on Lyell and Darwin are simply historical codswollop. Yes, Lyell was a great geologist and in 1864 was rightly knighted for that. In 22 words Wilson simply got everything wrong. Yes, it is a popularly held view and especially by those who consider themselves educated that it was Lyell who shattered the views of the church over the age of the earth. But it is wrong on so many accounts.

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First, before November 1797, when Lyell was born, most scientists and savants had concluded that the earth was ancient and its age was either hundreds of thousands or many millions of years old. The former was the view of the great Swiss geologist Andre de Luc snr and the latter of William Hutton. Most educated Christians throughout Europe also accepted the vast age of the earth, even if many preferred de Luc. However 100,000 years completely undermines a literal Genesis. There were also those like Lhwyd and Ray who were thinking about an older earth by 1690.

Secondly, when Lyell published his Principles of Geology in 1831, many leading British geologists were clergy e.g. Sedgwick, Buckland, Coneybeare, Henslow and many lesser ones. Within the churches there were not seen as either heretics or way-out liberals, but rather as orthodox Christians with the full backing of church leaders from Archbishops and Bishops to country parsons. In fact, when the American creationist and employee of Answersingenesis  wrote his Ph.D.  (and book The Great Turning Point) on “Scriptural Geologists” from 1820 to 1850, he could only find 20 to 30 and I haven’t found many more. These so-called Scriptural Geologists were singularly ineffective in convincing the rising numbers of Victorian evangelicals, who were happy to accept the findings of geology.

Thirdly, by the time Darwin came along – effectively after 1840 – after his Beagle voyage, the vast age of the earth could be almost taken for granted. By 1859 few educated cChristians or clergy held to a six day creation and thus in all the responses to Darwin in the 1860s I have only found one which did not accept geology and that was by the Plymouth Brother B.W. Newton in his Remarks on a Mosaic Cosmogony, which was a hostile response to Essays and Reviews.

I could was lyrical on this, but have surveyed it in my book Evangelicals and Science, where I focus only on evangelicals and develop the ideas here on  Genesis and geology unearthed

 

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Wilson has aggravated many on his biography of Darwin, which seems to be very jaundiced to him. Reviews have been largely negative and his atricles in the press show that he has little grasp of Darwin’s science and seems now after his re-conversion to be leaning to creationism or Intelligent Design https://michaelroberts4004.wordpress.com/2017/08/07/charles-darwin-exposes-a-n-wilson-as-a-fraud/

Sadly many will read Wilson as a serious historian and accept his wrong and outmoded views not only of Darwin but also the relationship of Christian and Science – so often epitomised as the bible vs Darwin

‘Radical’ new biography of Darwin is unreliable and inaccurate

More on AN Wilson’s rubbish biography of Darwin.

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Few have succeeded in getting more things wrong on Darwin

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A. N. Wilson’s error-strewn and tendentious portrayal of Charles Darwin as a ‘Victorian mythmaker’ falls into old traps and digs new ones, finds John van Wyhe.

Wilson’s article in The Times today 26/8/17 is also full of errors

Source: ‘Radical’ new biography of Darwin is unreliable and inaccurate

Charles Darwin exposes A N Wilson as a fraud

What a rubbish article!!

Frankly this article by A N Wilson in the Evening Standard couldn’t have been much worse if it had been written by a Young earth Creationist like Ken Ham or Kent Hovind.

I lifted the whole article and made a few comments on the worst errors. I expect the book to be worse.

In the 90s I read Wilson’s two books; God’s Funeral – written in his athiest phase, and The Victorians, which on science and religion just repeated the well-worn, and, by then well-refuted, myth of the conflict of science and religion. I was not impressed then and am less so today.

Since then he has come back to faith , having originally been an Anglican ordinand. However he is still better at creative writing, rather than well-researched writing, which cares about intellectual honesty and accuracy.

It is so different from great biographies like that of Janet Browne, or rob Wesson’s recent study of Darwin’s South American geology – Darwin’s First Theory.

If you think I am annoyed about this, you may just be right.

For those who don’t know me, I am a semi-retired Anglican priest, who still runs a parish. I took a degree in geology and was an exploration geologist before ordination. I have written a fair amount on science and religion and also on Darwin’s geology and his beliefs.

BTW you should never use the word “silly” when criticising someone’s writing, unless………

A.N. Wilson: It’s time Charles Darwin was exposed for the fraud he was

https://www.standard.co.uk/comment/comment/it-s-time-charles-darwin-was-exposed-for-the-fraud-he-was-a3604166.html?amp

Two of his theories about evolution are wrong — and one resulting ‘science’ inspired the Nazis

Comments deleted!!

Visionary or crank? Charles Darwin in 1881, photographed by Julia Margaret Cameron
Visionary or crank? Charles Darwin in 1881, photographed by Julia Margaret Cameron Pictorial Press Ltd / Alamy

Charles Darwin, whose bearded face looks out at us from the £10 note, is about to be replaced by Jane Austen. I’ve spent the past five years of my life writing his biography and mastering his ideas. Which do you throw out of the balloon? Pride and Prejudice or The Origin of Species?

Funnily enough, in the course of my researches, I found both pride and prejudice in bucketloads among the ardent Darwinians, who would like us to believe that if you do not worship Darwin, you are some kind of nutter. He has become an object of veneration comparable to the old heroes of the Soviet Union, such as Lenin and Stalin, whose statues came tumbling down all over Eastern Europe 20 and more years ago.

Silly writing. Very few, especially among scientists, venerate Darwin. He is highly regarded as a great scientist and his limitations known.

We had our own version of a Soviet statue war in London some years ago when the statue of Darwin was moved in the Natural History Museum. It now looms over the stairs brooding over the visitors. It did originally sit there, but it was replaced by a statue of Richard Owen, who was, after all, the man who had started the Natural History Museum, and who was one of the great scientists of the 19th century. Then in 2009, the bicentenary of Darwin’s birth, Owen was booted out, and Darwin was put back, in very much the way that statues of Lenin replaced religious or monarchist icons in old Russia.

By the time Owen died (1892), Darwin’s reputation was fading, and by the beginning of the 20th century it had all but been eclipsed.

Too simplistic. If you read Bowler’s works eg The Non-Darwinian Revolution, you will note that after 1880 natural selection went out of favour for half a century. However Darwin was still highly respected as events on his centenary show.

Then, in the early to mid 20th century, the science of genetics got going. Science rediscovered the findings of Gregor Mendel (Darwin’s contemporary) and the most stupendous changes in life sciences became possible. Watson and Crick discovered the structure of DNA, and thereafter the complexity and wonder of genetics, all demonstrable by scientific means, were laid bare. Only this week we have learned of medicine’s stupendous ability to zap embryonic, genetically transmuted disorders.

Darwinism is not science as Mendelian genetics are.

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That is a most face-palming comment. The use of the word Darwinism is unhelpful whether to describe the science of Darwin or his so-called followers. As for Darwin his science is as accomplished as it is wide ranging. He started as a geologist and showed great prowess. I have been lucky to study his geology in Shropshire and Wales in depth. This took place before and after his voyage on the Beagle. This can be studied in Sandra Herbert Charles Darwin;geologist and Rob Wesson.Darwin’s first theory. (or my lesser writings just-before-the-beagle  ) He had great plans for his geology in the 1840s and want to look at every limestone reef in Britain but illness put paid to that..

So on moving to Downe he did a highly detailed study on Barnacles, wrote the Origin and after that wrote some wonderful scientific monographs on so many aspects of biology. He was fascinated by the chemistry of drosera/ sundew which catches flies instead of photosynthesising. He was the first to use chemistry in biology. An American friend is writing a book on his experimental work.

I wonder if Wilson has read many of Darwin’s books, scientific papers or even notebooks

None of this denigrates Mendel or Wallace. Though Mendel is not highly significant.

 

It is a theory whose truth is NOT universally acknowledged. But when genetics got going there was also a revival, especially in Britain, of what came to be known as neo-Darwinism, a synthesis of old Darwinian ideas with the new genetics. Why look to Darwin, who made so many mistakes, rather than to Mendel?

A silly comment. All good scientists make lots of mistakes. Darwin described his 1839 work on the Parallel roads of Glenroy  as a “long, gigantic blunder”. I found many in his 1831 geology BUT he produced so much good science.

 

There was a simple answer to that. Neo-Darwinism was part scientific and in part a religion, or anti-religion. Its most famous exponent alive, Richard Dawkins, said that Darwin made it possible to be an intellectually satisfied atheist.

Perhaps so for Dawkins up to a point, but still grossly simplistic and silly.

You could say that the apparently impersonal processes of genetics did the same. But the neo-Darwinians could hardly, without absurdity, make Mendel their hero since he was a Roman Catholic monk. So Darwin became the figurehead for a system of thought that (childishly) thought there was one catch-all explanation for How Things Are in nature.

The great fact of evolution was an idea that had been current for at least 50 years before Darwin began his work.

Silly. There had been tentative suggestions for 50 years, but none whether Erasmus Darwin Lamarck or Chambers in the Vestiges were acceptable scientific theories. Darwin produced the first scientifically TENABLE theory of evolution, even though there were gaps

 

His own grandfather pioneered it in England, but on the continent, Goethe, Cuvier, Lamarck and many others realised that life forms evolve through myriad mutations.

silly. See above. BTW Cuvier adamantly rejected evolution but was excellent on the succession of life worked out from fossils

Darwin wanted to be the Man Who Invented Evolution, so he tried to airbrush all the predecessors out of the story.

Pure fantasy. You just need to read all his references in his books

He even pretended that Erasmus Darwin, his grandfather, had had almost no influence on him.

Probably true as Erasmus put his ideas into a poem 🙂

He then brought two new ideas to the evolutionary debate, both of which are false.

One is that evolution only proceeds little by little, that nature never makes leaps. The two most distinguished American palaeontologists of modern times, Stephen Jay Gould and Niles Eldredge, both demonstrated 30 years ago that this is not true. Palaeontology has come up with almost no missing links of the kind Darwinians believe in. The absence of such transitional forms is, Gould once said, the “trade secret of palaeontology”. Instead, the study of fossils and bones shows a series of jumps and leaps.

Many reckon that Gould and Eldredge overstated the jumps, but both they and Darwin were operating on a long timescale.  Hey what!! I wonder if Wilson wants to reject the geological timescale. He might even find Ken Ham a good buddy.

Hard-core Darwinians try to dispute this, and there are in fact some “missing links” — the Thrinaxodon, which is a mammal-like reptile, and the Panderichthys, a sort of fish-amphibian. But if the Darwinian theory of natural selection were true, fossils would by now have revealed hundreds of thousands of such examples.

A typical Creationist argument. in fact “Darwinism” (I hate the term – just say evolutionary science) predicted Tiktaalik and Shubin went to find it in Greenland. In a sense all fossils are intermediates!! Wilson’s misunderstanding of evolution is immense.

Species adapt themselves to their environment, but there are very few transmutations.

Darwin’s second big idea was that Nature is always ruthless: that the strong push out the weak, that compassion and compromise are for cissies whom Nature throws to the wall. Darwin borrowed the phrase “survival of the fittest” from the now forgotten and much discredited philosopher Herbert Spencer. He invented a consolation myth for the selfish class to which he belonged, to persuade them that their neglect of the poor, and the colossal gulf between them and the poor, was the way Nature intended things.

Silly. Despite, or in spite of his wealth., Darwin had a great concern for the poor and needy. This statement runs contrary to everything we read about him and his actions

He thought his class would outbreed the “savages” (ie the brown peoples of the globe) and the feckless, drunken Irish. Stubbornly, the unfittest survived. Brown, Jewish and Irish people had more babies than the Darwin class. The Darwinians then had to devise the hateful pseudo-science of eugenics, which was a scheme to prevent the poor from breeding.

Eugenics cannot be blamed on Darwin

We all know where that led, and the uses to which the National Socialists put Darwin’s dangerous ideas.

A smear tactic with no historical foundation

Now that we have replaced Darwin on the tenner with the more benign figure of Miss Austen, is this not the moment to reconsider taking down his statue from the Natural History Museum, and replacing him with the man who was sitting on the staircase until 2009 — the museum’s founder, Richard Owen?

A.N. Wilson’s Charles Darwin: Victorian Mythmaker (John Murray, £25) is out next month

How Organic Food is a contrick

A concept used by some for ideal food is LOAF i.e. Local,. Organic ,Animal friendly and Fair Trade.  Organic becomes contentious and this blog of David Zaruk explains why. (I did not write it but like it)

How Organic is a marketing concept

Rickmonger is Dr David Zaruk a prof at a Belgian Univ  https://risk-monger.com/about-2/

https://risk-monger.com/2017/08/04/how-organic-is-a-marketing-concept/

For almost two decades, the Risk-Monger and others have held the belief that scientific facts, data and evidence were sufficient for rational decision-making. In the case of the rise in public demand for organic food, he was foolishly wrong and quite tragically Stupid. Facts don’t matter in our decision-making process (although we all agree they should), emotions do. And when we come to emotions, we are in the domain of marketing, not scientific facts.

Using scientific data to address the emotional messages crafted by the marketing geniuses from the organic lobby is like bringing a knife to a gun-fight. The organic lobby has slaughtered science and common sense on agri-tech with their marketing machine, expensive campaigns and networks of special interests filling the well-funded troughs with their brands, referral fees and sponsorship deals.

Definition note. I use the term: “organic industry lobby” to include interest groups dictating and defining organic. Lobby groups like IFOAM and OCA (which funds USRTK and many anti-industry campaigners), NGOs like PAN, FoE or CFS, Internet generators like SumOfUs, label bodies like Non-GMO Project, Trojan Horse organisations like Moms Across America or GM Watch, funding foundations like Rodale or Cliff Family, internet gurus, activist scientists, retailers and organic brands (most usually led by outspoken “philanthropists”). Often I hear organic farmers and advocates correct me that these groups do not represent “organic”, but rarely do they stand up and speak out against their lobby’s unethical marketing practices.

This week I released a summer series of memes on twitter to illustrate how the organic industry is built on a number of basic marketing concepts. People on social media often talk about “organic” merely being a marketing label, but I have never read an analysis of which marketing tools they use. These six concepts are by no means the only tools used by organic industry marketing experts, but they are standard tools taught in schools. As you read through the sections, ask yourself if there is anything to organic food other than a series of slick marketing tricks. I asked myself that and have drawn a blank.

As you read through the sections, ask yourself if there is anything to organic food other than a series of slick marketing tricks.

1 fear1. Marketers use fear to sell

Hands up: Who wants to eat toxic chemicals?

Most people will spend more on organic food to avoid pesticides or chemicals. A UK survey stated that 95% of consumers choose organic to avoid exposure to (conventional) pesticides. This was the motive behind the Swedish retailer, the Coop, with their chemical-free “Organic Effect” campaign (since ruled by a Swedish court to be false advertising forbidding the Coop to continue to make such claims). Marketers merely have to mutter: “chemicals in your body” and frightened consumers run to their wallets.

Marketing organic is overly built on fears and doomsday scenarios. In the last month, like most of the months before, we have been told the following:

  • that biodiversity and the agricultural system is on the verge of collapse,
  • that humanity will go extinct from pesticide influence on the endocrine system,
  • that autism will soon affect half of our children.

There is no reasonable evidence provided for any of these claims; the mass repetition on social media is justification enough. Other daily doses of fears on the threat from conventional farming include: bees, water, biodiversity, cancer, obesity … and, of course, climate change. Need I also add corporate domination of the food chain, particularly by a company that begins with an M (which apparently I troll for!)?

Few people ask whether organic (non-GM) farming actually is better for health, biodiversity, bees, pesticide reduction… Why? Well the scientists with the evidence are not marketing alternative products; the companies with the data have ethical codes of conduct that restrict them from openly assaulting competitors’ products; and people want to believe organic is better (a fear is only effective if there is an antidote). Whenever the Risk-Monger tries to show these marketing experts are full of shit, he gets a load dumped on him!

cachet2. Marketers create a false perception of  luxury

Whether it is a designer label, a technology trinket, a gourmet burger or a sleek logo, the marketing sweet spot has always been associating your brand or product with a perception of quality or luxury.

Organic food carries a cachet of being better: better taste, better nutrients, better quality, better for you, for the environment and for biodiversity. None of these perceptions are true by the way (see links) but this perception of being better implies that the consumer who buys organic is better. The price for organic food is mostly not justified (any more than an iPhone or Burberry trench coat price is justified), but is often a luxury levy for the organic label. Chains like Whole Foods do well with the increased margins, but their price gouging does hurt the overall image of organic food.

Organic’s marketing message is clear: conventional food is cheap, unhealthy and toxic. You and your family are worth more; the planet is worth more. The message is clear: organic is smug. It doesn’t help that the organic lobby has embraced elites and celebrities to speak on their behalf.

3 star power3. Get your product star-struck

Of course any luxury brand gets its cachet from the star power it generates. Marketers have known this simple equation since the early James Bond films. Not since the glory days of tobacco advertising has the marketing world seen anything like the golden carpet the organic lobby has laid out for celebrities having grown tired of remembering their lines. The rush for pixie dust has allowed B-listers like Paltrow, Alba, Cox and Hurley to profit handsomely from putting their names on organic operations.  It is a win-win. Today a celebrity needs a “cause”, and standing up for the organic lobby is righteous enough without the need to get your hands dirty. All it takes is a few lines in front of a camera!

We all aspire to be like the famous, to be “Like Mike”, and we are willing to pay for it. Given the number of small, emerging organic food brands, a simple endorsement from a celebrity is enough to bring a hitherto unknown brand into the mainstream with shelf-space. It is not uncommon for these small brands to pay celebrities in part-ownership of the companies: more product placements, more shareholder profits.

If you are a typical celebrity, with all the personal quirks, then promoting organic brands is a lot safer than identifying yourself with other environmental causes. You can still fly on private jets, check into rehab (Hey! That even offers more marketing opportunities with a new ‘detox’ line!) – hell, you can even wear fur! And once the organic lobby sniffs that a star may drift towards the foodie side, they handle all the coms … and they never impose ethical expectations or codes of conduct!

The organic lobby has also created their own home-grown star power (Vani, Dr Merc, Zen, Ranger Mike and the Avocado can move millions and product referral fees pay handsomely. Mamavation even organises an event called Shiftcon which helps emerging bloggers to network and find organic industry reps who will support them (a mutual “wellness” exchange!).

4 simple4. It’s all about feeling good

Consumption is based on our need to feel good about ourselves, and those choosing organic (more natural, fewer inputs) are told to feel wonderful about themselves. The organic lobby has presented an image of benign consumption with clear simple messages: Buy local, from small farmers, chemical-free, all-natural, less waste, sustainable …

Activists who engage with me on social media want to let me know how they are solving all of the world’s problems with simple solutions: organic roof gardens, getting homeless people to work in urban gardens, saving seeds, organic food banks, school lunch contributions, fighting industry domination … These are little solutions, however, to big problems. They are promoted with a religious zeal by opportunists who understand that complex debates have no marketing value. Of course we can feed the world with organic, we just need to stop food waste and build more roof gardens! Stupid Risk-Monger!!!

Scientists addressing these problems with agri-tech solutions are attacked as being the source of the problem. GMOs don’t work! Get industry out and let the little farmers feed the world. Stop pumping poisons into the soil and these farms will flourish. Stupid Risk-Monger!!!

Science looks at all possible solutions and decides on the best approach to take. If organic or agroecology provided a better solution, it will be accepted. Agroecology does not consider all solutions … only the organic ones (sorry, but in my books, that is the definition of a religion, not a science). That makes the message simple and clear – exactly what organic lobby marketers want. And if a pro-organic scientist cannot find the facts or data to back up what he wants to say, no problem. Just say: “I guess we just have to trust our intuition at times. I’ve met many people who say they just feel better eating organic foods — or foods that are sprayed less often.”

Science looks at all possible solutions and decides on the best approach to take. If organic or agroecology provided a better solution, it will be accepted. Agroecology does not consider all solutions … only the organic ones (sorry, but in my books, that is the definition of a religion, not a science).

5 narrative5. Follow the Cultural Narrative

Our cultural and social narratives define how we perceive the world, order the stories we tell and structure our values. Narratives don’t have to be true or factual but simply trusted (and trust is emotion-based). A dominant cultural narrative in many affluent countries is that products coming from nature are good (and that which is man-made is suspect). Recently this has led to a growing negative public perception of conventionally grown produce, biotechnology, chemicals, pharmaceuticals and vaccines. The more Western societies are relying on technological advances, the less consumers understand or trust them.

Marketers are not in the business of educating consumers with science and data. Their goal is to sell more and satisfy consumer wants. If the narrative defines these wants as being nature-based then the marketing gurus will put some ‘natural’ or ‘organic’ label on the product.

pinkunicornBrands do not have a moral imperative to do what is right; they have a fiduciary imperative to their shareholders to do what is profitable. Marketers simply take whatever narrative is widely accepted, and fashion a campaign around it. So if your society’s narrative convinces you that invisible pink unicorns grow organic salt, brand marketing experts will put a picture of a cute unicorn on the package. More than that, they will develop a religious fervour around unicorns to ensure you keep buying their salt.

Intensive marketing of products around an illogical narrative will reinforce it and insulate consumers from rational discourse. It took several generations to get mothers to return to breastfeeding and today the stigma still resonates. The more companies, brands and retailers promote high-margin organic food brands as attainable luxuries, the more the stigma of conventional farming will spread. I fear this marketing episode will take more than a generation to return the narrative to a rational balance, and with a growing global population, I am not sure the food chain can survive such a prolonged stretch of Stupid. Lives will be lost (… but not those involved in the market research studies!).

While the narrative shift towards organic and natural has created enormous marketing opportunities, without any scientific guidance, it has also led to significant societal risk. Some examples: Pepsi has started promoting soft-drinks with traditional (natural or real) sugars; Chipotle has grown beyond the capacity of a safe, organic supply chain. I cannot fathom the depth of depravity of snake-oil supplements salesmen like Joseph Mercola or Wayne Parent who invest heavily in spreading the narrative mischief that underlines their bottom line. The most blatant marketing offender though has been Cargill, who recognise that the anti-GMO science is wrong, but, with zero integrity, spot the market opportunity of the growing cultural narrative and are working with the activists to take over the organic supply chain.  Pepsi is not responsible for the rise in obesity levels (or the environmental damage of increased sugar cane production), nor is Chipotle responsible for growing public distrust in the food chain, and it seems Cargill will not be accountable for serious stresses in global food security and potential famines.

6 You Suck6. You Suck!

The key marketing trick is to convince the consumer that he or she sucks. Shame, (fear of) humiliation and peer inadequacy are key tricks for motivating consumption. If you don’t buy my expensive fashion label, use my high-end mobile phone, eat in this expensive gourmet hamburger joint or drive the right type of car, well, You Suck!

Nobody wants to be a bad parent, bad boyfriend, bad person so the solution is to buy an overpriced product, shop at the Organic Emporium, wear trendy clothes from Goop, get designer nappies from Honest … please spend all of your money to finally be someone. Otherwise, … You Suck! (Ironically, I developed this idea from an early piece from the head of Greenpeace America, Annie Leonard.)

Organic retailers like Whole Foods Market create an aspirational brand – a smug: “You’ve made it and can afford what is good for you and your family!”. A Belgian Bio-Planet supermarket (equivalent to Whole Foods in its elitist foodie pretentiousness) is on my running route, and each time I pass, I can’t help but count the number of Beemers and Mercs in the car-park (strangely, no bicycles). What sort of person who could afford a luxury lifestyle would not then pop a couple thousand extra a year for luxury food? Only one who sucks!

Mamavation and Moms Across America are the most unethical exploiters of this marketing trick, aiming at the marketer’s sweet spot: the guilt-prone mother. When Mamavation published its smug Top 10 Reasons to Feed Your Family Organic (let’s face it, only a bad mother would not!), I lost it and wrote my Top 20 reasons not to feed your family organic. I was not prepared for the positive reaction that blog received from people who were fed up with the condescending nature of these marketing experts.

What the organic lobby has done so brilliantly is turn the “You Suck!” nuclear option back on the brands and retailers themselves. Just Label It and USRTK tell brands that if they use GMOs or don’t put GMO-free on the label, then their consumer movement will reject the brand or company. Vani Hari, The Food-Babe, used “You Suck!” to cower chains like Subway and McDonald’s to fall in line to her organic simplicity. Recently, the Organic Consumer Association used their patsy in the New York Times to try to “greenmail” Ben & Jerry’s to go all organic. Until now, Unilever are resisting the “You Suck!” pressure tactics.

Even more interesting is how the organic lobby has made divisiveness core to their campaigns. Without any ethical codes of conduct, organic lobbyists are fighting dirty, attacking anyone who disagrees with them, labeling them Monsanto shills (the ultimate sucking!) and portraying conventional farmers as evil capitalists poisoning the planet. If you don’t farm organic, then You Suck! If you support science and agri-tech, then you’re a shill and … yes, … You Suck!

Apparently I suck so bad that quite regularly some pro-organic actor wishes me dead on twitter.  I suppose this blog isn’t going to make that go away.

I had mentioned at the start that there were other marketing tools that the organic lobby uses. For example, our yearning for the good ol’ days (nostalgia) is very effective. How often do you see superficial memes reminding us that all agriculture used to be organic? The organic farmer is often portrayed as an old, friendly man with a straw-hat (as opposed to the conventional farmer in a hazmat suit).
Every marketing textbook will tell you that sex sells and a goal in making your product attractive. Sex is used as a marketing tool by the organic lobby (but not as much as one would anticipate). Besides the obvious efforts of Vani Hari’s Food Babe character, Rodale and Cliff have been trying to show how an organic life leads to better sex.

The Risk-Monger has Hope

I know, I know, … “hope” is a pathetic straw clutched by losers still in the game … but I need something to fuel these lonely, late night writing sessions!

I cannot see any intrinsic value to promoting organic food (note this blog did not get into the negative consequences, of which there are many), which implies that the organic lobby has used superficial marketing tricks alone to grow their business. Ironically, this is good news long term (although history will judge the present period as pathetically stupid).

Building your house on the marketing concepts discussed above is not a sound business decision. While scientific facts, evidence and data are reliable for long-term planning, fear and emotion are not. People may wake up tomorrow and realise that the arguments and tricks these marketers built up are quite hollow, ethically-challenged or, simply put, scams. Consumers may see the elitist privilege behind the labels and look for other meaningful brand identification. Or the supply chain may struggle under the weight of such marketing success, leaving retailers and manufactures to race to find alternative marketing tools (remember “organic cotton”?).

The rise of Big Organic, its marketing muscle and its regulatory influence has been impressive. Social media in the Age of Stupid, combined with the affluence of western societies persuading people to fear commerce and industry, has allowed this new consumer sector to flourish. Such a tower built on sand can, however, collapse in a heart-beat … and then what?

In the autumn, I will publish a series of blogs providing an alternative to the mess these marketers have forced upon us. The solution will not be more science and facts however … but more clever marketing tricks.

Yes, indeed, The Risk-Monger sucks!